Mind, Body, and Laces
Welcome to DrinKicks, the world’s first sneaker themed beverage company. We believe the future of products will be circular. Our goal is to rethink our consumption habits in order to make a change through the lens of sneaker culture. We think about the end of life stage of our products, how they are collected, sorted and recycled into our business model.
The UN estimates that nearly half of the fruits and vegetables produced worldwide are wasted each year. In the United States alone, nearly 30% of all food, worth approximately $48.3 billion, is thrown away each year. By 2050, there are expected to be more pieces of plastic in the world’s oceans than there are fish. Our solutions are to design from our waste and pollution. Innovate to keep materials in use and create regenerating natural systems.
As Featured
Our 360 Concept
If you look at sustainability or eco-friendly products in the past, it has always lacked the “cool culture”. We want people to understand that the products that we’re making go back into the earth or are repurposed and cool.
Lower Your Carbon Footprint
Nowadays, brands are more focused than ever on achievable sustainability initiatives that offset the inherent waste generated in the production of consumer goods. As a result, one ongoing race in eco-friendliness with regards to sneakers has been to produce a sneaker with the lowest amount of life cycle CO2e emissions. What usually goes to the bin as waste – grape pulp, pineapple leaves, corn husks – is used to make shoes that have 89% less carbon emission than leather shoes. Not only do such vegan shoes replace animal leather, the use of food scrap also helps in minimizing food waste.
