Welcome to DrinKicks, the world’s first sneaker themed beverage company. We believe the future of products will be circular. Our goal is to rethink our consumption habits in order to make a change through the lens of sneaker culture. We think about the end of life stage of our products, how they are collected, sorted and recycled into our business model.
The UN estimates that nearly half of the fruits and vegetables produced worldwide are wasted each year. In the United States alone, nearly 30% of all food, worth approximately $48.3 billion, is thrown away each year. By 2050, there are expected to be more pieces of plastic in the world’s oceans than there are fish. Our solutions are to design from our waste and pollution. Innovate to keep materials in use and create regenerating natural systems.